# LaMeDuSe Brand Guidelines

> All content is copyrighted and owned by LAMEDUSE. Do not use without permission.
> Contact: [legal@lamedusegroup.com](mailto:legal@lamedusegroup.com)

---

## 1. Color Palette

| Name | Hex | Swatch |
|------|-----|--------|
| **Primary** | `#1B1464` | ![#1B1464](https://placehold.co/20x20/1B1464/1B1464.png) |
| **Secondary** | `#0080E2` | ![#0080E2](https://placehold.co/20x20/0080E2/0080E2.png) |
| **Tertiary** | `#01B4B6` | ![#01B4B6](https://placehold.co/20x20/01B4B6/01B4B6.png) |
| **White** | `#FFFFFF` | ![#FFFFFF](https://placehold.co/20x20/FFFFFF/FFFFFF.png) |

### Usage

- **Primary (`#1B1464`)** — Dark navy blue. Main brand color. Used for backgrounds, primary buttons, and dominant text.
- **Secondary (`#0080E2`)** — Bright blue. Used for accents, links, and call-to-action elements.
- **Tertiary (`#01B4B6`)** — Teal/cyan. Used for highlights, gradients, and decorative elements.
- **White (`#FFFFFF`)** — Used for text on dark backgrounds and clean layout areas.

### Gradient

The brand gradient runs from **Tertiary → Secondary** (left to right / bottom to top):

```
background: linear-gradient(135deg, #01B4B6, #0080E2);
```

---

## 2. Typography

| Role | Font Family | Weight |
|------|-------------|--------|
| **Logo text** | ITC Avant Garde Gothic Std | Medium |
| **Headline** | Montserrat | Bold |
| **Body text** | Montserrat | Regular |

### Font Files

Font files are served at [`fonts/`](fonts/):

- [`fonts/ITC Avant Garde Gothic Std/`](fonts/ITC%20Avant%20Garde%20Gothic%20Std/) — Logo wordmark font
- [`fonts/Montserrat/`](fonts/Montserrat/) — Headlines & body copy
- [`fonts/Signature/`](fonts/Signature/) — Decorative / signature use
- [`fonts/Yellowtail/`](fonts/Yellowtail/) — Decorative use

---

## 3. Logos

### Primary Logo — Exported Assets

The logo is exported in multiple formats under [`logo/`](logo/):

| File | Format | Description |
|------|--------|-------------|
| [`logo/logo.svg`](logo/logo.svg) | SVG | Vector — use for screen & print |
| [`logo/logo.png`](logo/logo.png) | PNG | Raster at 300 DPI |
| [`logo/logo.webp`](logo/logo.webp) | WebP | Web-optimised |

### Source Files *(not in export — repository only)*

The source SVG and archive assets are available in the repository but are not included in the Docker image:

| Repository Path | Description |
|-----------------|-------------|
| `logo.svg` | Master source SVG |
| `_assets_old/Sources/logos.svg` | Full logo sheet source |
| `_assets_old/Sources/logo.back.svg` | Logo back/reverse variant |
| `_assets_old/Sources/logo_rework_save.svg` | Reworked logo save |
| `_assets_old/Sources/border-gradiant-tertiary-secondary.svg` | Gradient border (Tertiary → Secondary) |
| `_assets_old/Sources/border-static-white.svg` | Static white border |

### Logo Archive *(not in export — repository only)*

Located in `_assets_old/_OLD/Logos/`:

| File | Description |
|------|-------------|
| `Logos.svg` | Full archive logo sheet |
| `Logo 1.png` | Logo variant 1 |
| `Logo 2.png` | Logo variant 2 |
| `Logo 3.png` | Logo variant 3 |
| `Logo 4.png` | Logo variant 4 |
| `Alternative 1.png` | Alternative logo 1 |
| `Alternative 2.png` | Alternative logo 2 |
| `Alternative 3.png` | Alternative logo 3 |
| `path1.svg` | Path element 1 |
| `path2.svg` | Path element 2 |
| `path6.svg` | Path element 6 |
| `path7.svg` | Path element 7 |
| `path11.svg` | Path element 11 |
| `path12.svg` | Path element 12 |
| `path15.svg` | Path element 15 |
| `path17.svg` | Path element 17 |
| `path21.svg` | Path element 21 |
| `path21bg.svg` | Path element 21 with background |
| `path28.svg` | Path element 28 |
| `path28bg.svg` | Path element 28 with background |
| `path36.svg` | Path element 36 |
| `path36bg.svg` | Path element 36 with background |
| `text11.svg` | Text element 11 |

### Icons Archive *(not in export — repository only)*

Located in `_assets_old/_OLD/Icons/`:

| File | Description |
|------|-------------|
| `Icon 1.png` | Icon variant 1 |
| `Icon 2.png` | Icon variant 2 |
| `Icon 3.png` | Icon variant 3 |
| `Icon 4.png` | Icon variant 4 |
| `Alt Icon 1.png` | Alternative icon 1 |
| `Alt Icon 2.png` | Alternative icon 2 |
| `Alt Icon 3.png` | Alternative icon 3 |
| `Type 1.png` | Type icon 1 |
| `Type 2.png` | Type icon 2 |

---

## 4. Archive & Downloads

The full asset archive is built during the Docker image build and available at the web root:

| File | Description |
|------|-------------|
| [`assets.tar.gz`](assets.tar.gz) | All exported assets (tar.gz) |
| [`assets.zip`](assets.zip) | All exported assets (zip) |
| [`build.txt`](build.txt) | Build date |

> Source document templates are available in the repository only: `_assets_old/template.docx` and `_assets_old/_OLD/Brand Guidelines LaMeduse.pdf`.

---

## 5. Usage Rules

1. Do **not** distort or stretch the logo.
2. Maintain clear space around the logo at all times.
3. Only use approved color combinations — do not place the logo on non-brand colors without approval.
4. The ITC Avant Garde Gothic Std font must **not** be used for body copy — Montserrat only.
5. Gradient usage is limited to decorative borders and background elements.